The evolution of technology is a boon for data visualisation. As new techniques become more sophisticated, it becomes easier to visualise data in an even more visual and understandable way. Big Data is a giant pool full of opportunities.
The role of data visualisation is about improving the understandability of information. Since it's been proven that humans are more efficient at absorbing visual information, it's no wonder that it's easier to interpret data when we can see it.
In the age of Big Data, the visualisation of data is almost a must. Every day, an enormous amount of data is created, that in a raw format means nothing to the recipient. Instead of statistics, we need stories, which data visualisation can provide. It allows us to see the consumers behind the numbers and decrease the noise behind the 0s and 1s.
For stories to emerge, a healthy balance of form and content must be found. It is safe to say that this is the true art of our century. If the presentation is too simple, it doesn't grab attention, but if it's too overloaded, it's easy to lose the point and the message is not clearly understood.
Regardless of the industry, data visualisation can bring fruitful results. This toolkit combines the characteristics of creative storytelling and analysis in a form that can be easily interpreted and understood.
Visuality is a common language that allows business decision-makers to find common ground worldwide. Visualisation can help to uncover correlations that are not obvious from raw data. Furthermore, by analysing historical data and results, predictions can be made, and trends can be identified.
Time is a crucial factor that most analytical and visualisation tools cannot deal with. By integrating the time dimension, huge market benefits can be gained.
The range of visualisation methods is very wide. Everyone is familiar with the good old bar chart, which has stolen the hearts of the public with its simplicity, or the pie chart, which everyone has memorised from primary school. These are also part of the toolbox of data visualisation, but with huge limitations.
Data visualisation can take the form of charts, tables, maps, graphs and infographics. Let’s look at some of them!
In addition to the broad category above, some typical ways of presentation are worth mentioning:
The wide range of tools available for data visualisation can be used in a variety of situations and fields. We have collected some typical applications!
Visualisation plays an important role in making research results visible and understandable. This field has a special name, SciVi. It allows scientists to communicate the essence of research and its importance much more effectively.
Ideally, the field of trade and marketing is data-driven. Tracking user behaviour generates data, which is best handled using data visualisation tools. So, at first glance, you can see what is worth focusing on and what is not.
Most economic indicators are easier and better understood if they are represented visually. It is no coincidence that all financial reports abound in charts and graphs to aid understanding.
Architecture is another area where data visualisation techniques are used. The best-known example is the heat transfer coefficient of a building shown on a heat map.
An effective way to identify different transport routes is to use data visualisation tools in battle.
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