BARC Score ranks MicroStrategy among market leaders

Overview

The 10th edition of the BARC (Business Application Research Center – one of Europe's leading independent business software analyst firms specializing in BI & Analytics) Score Enterprise BI & Analytics Platforms evaluates the leading international vendors of modern enterprise business intelligence and analytics platforms based on a comprehensive set of criteria and customer reviews.

This year’s BARC Score analyzes the strengths and challenges of the leading vendors that provide significant value to customers looking to implement an enterprise BI and analytics platform to support advanced needs across the organization, not just at the team level.

Criteria

Inclusion criteria

To be considered, a vendor must have a strong focus on providing BI & analytics functionality and delivery, such as including formatted reports, dashboards, analysis and ad hoc query, advanced and predictive analytics, and self-service BI & analytics. In addition, the vendor must generate a minimum of €15 million in annual license revenue across at least two separate geographic regions.

Evaluation criteria

Each vendor is evaluated on two dimensions, portfolio capabilities and market execution.

Portfolio capabilities: Standardized content, data, infrastructure, analyses (including advanced analytics), portfolio, and user support.

Market execution markers: BI & analytics platform offering, market distribution of product, product strategy, customer satisfaction, financials, development, geographic coverage, ecosystem, sales strategy, organizational strength, and marketing strategy.

Results

Calculating the individual ratings for all criteria and all vendors produces two scores for each company (portfolio capabilities score and market execution score), which are plotted on the appropriate axis, resulting in the vendor’s dot on the following BARC Score chart.

MicroStrategy among Market Leaders

Market Leaders are well-established vendors driving strong market adoption with technology innovation and strategic acquisitions, as well as strong account management and a solid track record. Their high-recognition portfolios cover a wide range of technologies and services. They tend to have a large market share.

Strengths of MicroStrategy

Single integrated platform for formatted reports, dashboards, analysis and analytics application building with good performance in large environments.

Connectivity and connectors to third-party analytics tools provide access to its semantic graph.

The new AI tool, Auto, leverages MicroStrategy's Semantic Graph to ensure data security and integrity. With features that cater to different user types, Auto allows users to ask questions in natural language and receive instant answers.

HyperIntelligence enables users to access contextual information with zero clicks across existing applications, productivity tools and devices with highly personalized information for all users.

Dashboards offer modern responsive and interactive applications that organize visualizations or reports in a familiar book-style chapter-and-page format.

In addition, based on the results of the evaluation process, MicroStrategy could be improved with enhanced analytical capabilities and automated features to help business users analyze data.

Summary

MicroStrategy's vision is to deliver "Intelligence Everywhere" through an AI-powered platform for all customers and users. The company's flagship platform, MicroStrategy ONE, provides dashboarding, reporting, AI, and analytics capabilities and can be used for a variety of analytics needs.

If you are wondering how MicroStrategy can help you and your business evolve and become more efficient, contact us, we are happy to advise you.

(Source: BARC Score Enterprise BI & Analytics Platforms, July 2024)